Remember when Kellogg’s Tony the Tiger was G R E A T?

tony-the-tiger

Yes, this is a blog that revolves around sustainability, in food, in health, in money, in chemical free items.  So, what is Tony the Tiger doing here?

Many years ago, cereals were considered a healthy food.  In 1949, Sugar Crisp led the way for cereals coated in sugar.  Post had a hit on their hands (I loved Sugar Crisp into my adult years), and then Kelloggs and General Mills followed the lead.  Then in 1951, Tony the Tiger made his debut,  adding more sugar to cereals.

This happened at the same time that women began working.  Women needed a quick way to get everyone fed and out the door in a hurry in the morning.  Before that, families ate cereal only on Sunday so that everyone could get to church on time.

Even cereals like Special K which were considered “healthy” were less than that when the ingredients were studies.  Marketing in cereals had arrived.  It mattered not that the new breakfast foods were bankrupt of nutrients, they were making a lot of money for the folks in Battle Creek, Michigan.

Today, even Whole Foods has succumbed to the demands of sugary sweet cereals.  Wander down their aisles, if possible without children, and just read the labels.  Aw shucks, I may have just ruined another American idol for you.  Tony is lounging in our graphic.  Maybe it is because Tony has also had too much sugar over his lifetime.  After all, in a few years, he will be 70.  It is not a coincidence that those of us who grew up with Tony and his friends are a generation facing many consequences of falling prey to Tony the Tiger and the onset of television in the American household just as we were toddlers.

I think it is time we grow up and learn to ignore marketing and television and social media and become responsible for eating what is truly healthy for the rest of our lives.

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